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When you first build a site, you should do research keywords or keyword research for SEO as soon as you can. To do that, you need to know how to do keyword research well. As a site manager, you hope to get more visitors and make more money (if engaged in business, both services and products).
Don’t let the amount of content that has already been published make you think that nothing will come of it. But don’t just give up yet! Dewaweb will show you how to research website keywords and give you tips. This is something you need to learn and do. See what I mean in the next paragraph!
How do you do keyword research?
Keyword research, also called keyword research, is a type of research that can be done as part of an SEO strategy or to help search engines work better. This research is mostly about finding keywords that people often type into search engines and that fit with the topic of the article or page on the website.
For example, if you write an article about “Putin’s life,” you should use the word “life.” Look at searches like “Vladimir Putin Facts,” “Vladimir Putin’s Life Story,” and “Vladimir Putin What Religion” on search engines. Basically, the keyword shouldn’t be too far away from the topic.
All of these things show how important it is to use the right keywords, or words that a lot of people search for. Don’t let you put in keywords that no one is looking for.
But it’s important to remember that getting more visitors or getting your page to the top of search engines isn’t the only goal you need to reach. You also need to be right on target.
Ways for websites to find keywords that work
Here are some ways you can try to find keywords:
1. Know who you want to sell to so you can choose niche keywords
The first step in keyword research is making a plan for how to reach your target market. This method is a very easy way to find a Niche Topic that people are interested in. Once you know what your Niche Topic is, it’s easy to find out what words and phrases potential customers use every day.
In order to use the Buyer Persona technique, you need to do keyword research that includes full and basic information about your target audience.
- Gender Age Estimated earnings
- Likes and dislikes
- What are their problems? What do they want to accomplish? (both personally and professionally)
You can also find the Niche Market by signing up for online forums like Kaskus. For instance, like in the picture below.
In one of the largest forums in Indonesia, the search results for “Cloud Hosting” are mostly questions or complaints from webmasters whose traditional hosting doesn’t give them the fast, ready-to-use, stable, secure, and crash-proof domain they want when there are a lot of visitors.
Your Niche Market is made up of the people who run websites with the problems listed above.
The steps above can help you figure out what the daily or recent needs of the Niche Market are, which you can then use to change which keywords you should target.
You should also know what visitors or potential Niche Markets don’t want or don’t like.
2. Pay attention to long-tail keywords
Long tail keywords, which are long but right on target, are the next way to look for keywords. Let’s say there are two kinds of keywords, “Buy Xiaomi Mi4” and “Xiaomi Mi4”, which people usually type into search engines. The long one on the first keyword, of course. Then, long tail keywords like this one tend to have less competition than short ones.
How to find keywords with long tails? You can use the tools we’ve listed in the “Various Free Tools for Keywords” section. Ubbersuggest is one of those tools. Here, you can find a lot of keywords that are hidden.
3. Sort keywords based on what you need.
The next step to find keywords is to figure out how important they are. Step one of optimizing a site is to look at what kind of site it is.
Does it contain more information content?
Meaning that volume comes first, then competition, and then intent.
Have you set up a blog for your business? This means that volume comes first, then intent, and then competition.
Do you sell goods or services on a blog? This means that the most important thing is intent, then volume, and then competition.
4. Know the different types of keywords and why people search for them.
To do keyword research, you should know what kinds of keywords are out there. There are some keywords that a lot of people look for, but they are not very helpful. There are also keywords that don’t get used as often but are still very useful. So, you need to know what search engines like Google are trying to do with keywords before you can use them. This is called a “Search Intent” by most people.
There are different kinds of Search Intents. Here, we explain them in simple terms and give examples to help you understand them better.
Transaction
This is the best kind of reason. When people look up keywords for this reason, it means they are ready to buy a product or service. For example, “Buy Alien Repellents,” “Sell and Buy Cheap Used Goods,” and “Prosperous Life Counseling Services” are all keywords.
Price comparison
Most of the time, when someone wants to buy something in a store, they don’t buy it right away. He will first check prices on the market or use search engines to compare prices. For example, keywords like “Check Xiaomi Mi4 Smartphone Price,” “Cheapest Price T-shirt Ghost B.C.,” and “Nikon D3S camera price.”
Navigation
People who use the internet often type in certain keywords to find a site they want to go to. This kind of keyword has a lot of hits, but it’s not very useful. “Creepypasta,” “Twitter Login,” and “Kaskus Forum” are all examples of keywords that we showed you above.
Information
This is the most common reason why people use search engines like Google to find information quickly.
Now, because Google knows this is why people search, it’s not unusual for Google to give answers right away in the Quick Answer Box.
This has happened a lot when searching for keywords in English, but it hasn’t happened much when searching for keywords in Indonesian. So be careful when choosing keywords, because this will affect the number of visitors even if the volume is high.
5. Try to find as many keywords as you can.
When you think you’ve found some good keywords for an article or page on your site, don’t get too comfortable. Keep looking at keywords and making sure you’re using the right ones. Also, pay attention to the last point about priority.
In fact, this is a good way to think in general, no matter who you are or what you study. In addition to this article, try to find other sources to help you learn and improve.
6. Know what kind of content goes with certain keywords
We don’t just mean articles with words or pictures when we say “content” here. For us, content is things like files you can download, tools you can use, or reviews from people who have used your services or bought your products.
How to quickly and easily find out what content goes with certain keywords? It’s easy. Just pretend you are someone who types keywords into the search engine column or searches for keywords.
For instance, “Nikon D3S” as a keyword means that the expected content is an official explanation or description of one of these products from Nikon. If the keyword is “List of the Best and Cheapest Cameras,” the searcher hopes to find information about many different types of good cameras that are priced affordably.
7. Use tools to find keywords
There are many free apps that can help you plan the right keywords for your business. Here are five free apps that can help you plan keywords.
With this app, you can look for new keywords. This program from Google gives statistics for each keyword, such as the number of searches and an estimate of the cost per click (average cost per click).
Google Keyword Planner or Keyword Planning is just the first step in choosing the right keywords, so it’s not the only app you can use. Google says that you can use this plan as a starting point to find keywords.
The first thing you need to do is decide how you will set up your ad campaign and ad group. You have to choose one of three options:
Look for ad groups and keyword ideas.
Put in keywords or upload them to get estimates.
To get an estimate, add up the keywords on the list.
Next, you can filter keywords from the existing Keyword Plan, set targeting parameters, get the review results, and look at them again.
Click “Search for keywords and ad group ideas” to move on. Then, a strong keyword workbench like the one in the picture below will show up.
Ubersuggest
The Ubersuggest app gives you information from Google and other search engines based on your first keyword. It also adds letters or numbers to keywords and suggests other keywords. This program can also help you come up with new ideas and add to your list of keywords.
Keyword Tool
This app is similar to Ubersuggest in some ways because it works like Google Autocomplete. But you could say that Keyword Tool is one step ahead because it can give you up to 750 keyword suggestions. This Keyword Tool works with 83 languages and 129 domains on Google. It is easy to use.
WordStream’s keyword tool is free.
Even though this app doesn’t have a lot of features, Wordstream gives you more options for long keywords than Google’s Keyword Planner. And in fact, all of the keyword suggestions that this app shows are more relevant than the keyword suggestions from the other apps.
This application can represent more than one trillion search queries. You can use it for free up to 30 times a day.
8. Look into your competitors
It’s not enough to just research keywords. To get on the first page of Google, you also need to know the keyword strategy of your competitors. By researching your competitors, your website will be able to compete because you’ll know what gaps you can use to make a better SEO strategy.
In business, it makes sense to look at your competitors. This is done to find out what makes this competitor a little better than us, so that we can make changes to keep up. It’s also not hard to take a look at the best keywords used by competitors. This can be done with keyword tools while doing keyword research. You can see how hard a keyword is. The easier a keyword is, the more likely it is to show up on the first page of Google.
9. Make a list of keywords
To do your next keyword research, you can make a list of the most important keywords. Take note of some keyword variants that you think are necessary. Then, sort it out until there is one that fits and fits the business or thing you want to promote on the website. You can get rid of words that you think aren’t right.
The more likely it is that people will visit a website, the easier it is to remember and say. Then, the keywords that are made must match the website’s content. For example, people will use the keyword “slimming drugs” to find drugs that help them lose weight. If the website doesn’t have the keywords, people will close it because it won’t be as appealing. This can lead to less traffic.
Already Know How to Look for Keywords?
Keyword research is the process of figuring out which keywords you want to use. The SEO of your website will work better if you do keyword research well. Use the tips above right away to get more people to visit your site.
This article gives you a good reason why it’s important to do keyword research. More importantly, we recommend some tools that can help you find keywords. Try to keep up with how the niche market is changing, what is popular with them, and what they need or want. We wish you luck and the best online!
