You can never stop learning about SEO. Since Google’s algorithm is always changing, SEO strategies must always be updated. If you don’t do that, it’s hard to compete on the search page.
Obviously, you don’t want that to happen to your website.
Well, in this article, we’ll teach you SEO based on Google’s most recent algorithm. What should be taught?
This article on learning WordPress SEO is broken up into nine main sections to make things easier for you:
SEO: The Basics
optimizing website speed
Mobile-Friendly Website Optimization
Making content for a page’s SEO
Off-Page SEO and Technical SEO
How link building affects Google ranking
We started with the simplest argument. So, even if you are just starting out, you will be able to get it.
CHAPTER 1: The Basics of SEO
Before you can learn SEO, you need to know how it works. SEO, or “Search Engine Optimization,” is a step in optimizing a website to get it to the top of Google’s search results.
Websites in the top spot will get a lot of free visitors who are interested in what they have to offer. In fact, the first result on search engines gets 10 times as many clicks as the second result.
CHAPTER 2: Optimizing Website Speed
In general, learning SEO should start with speeding up a website before moving on to other optimizations. Google uses speed as a ranking factor.
Don’t use assumptions. Check using tools like Google PageSpeed Insights or GTMetrix. After getting the results, do the optimizations as suggested.
If the problem is on the server, make sure the hosting and location of the server are perfect. Fix any configuration errors or scripts that are annoying right away. Don’t forget to enable compression techniques like Gzip or Brotli.
For best results, you must make sure your website is well-optimized.
CHAPTER 3 How to Optimize a Website to be Mobile-Friendly
Smartphone users are on the rise, and most people access the internet from their phones. Not making your site mobile-friendly is a mistake.
Google also gives mobile-friendly websites more weight when deciding where to rank them in search results.
To do this, you can install a responsive website theme. Not only that, but don’t forget to use easy-to-read fonts and leave enough whitespace. To be more effective, use AMP (Accelerated Mobile Pages). And, some more tips.
CHAPTER 4: Research on Keywords
When you learn SEO, keyword research is just as important. It’s a mistake to write content without doing keyword research first. Because keyword research helps you figure out what people need on the Internet right now.
When doing keyword research, here are some things to think about:
Search Volume tells how many times a keyword is typed into Google when a search is done. Keyword Difficulty is on the first page of search engines and tells you how hard it is to understand a keyword.
There is also Keyword Suggestion, which helps you find keywords that are used for the same thing. Search results are also important for figuring out how your competitors get to the top.
By doing keyword research, you will know what to put on your website.
CHAPTER 5: Making Content
After keyword research, one of the next steps in learning SEO is to make content.
Several things must be true for someone to be able to make good content:
First, make sure that what you write is relevant to what your readers want. If not, people might not visit your blog or website. Second, make unique content that people search for a lot. Third, give correct, valid, and trustworthy information.
You can make your website articles stand out from the rest in many other ways.
CHAPTER 6 On-page SEO
To learn SEO more deeply, you need to understand On Page SEO. This is a type of optimization that focuses on making a website better on the inside.
Some of these optimization steps include using the right permalinks, which tell people what your content is about. Another tip is to write meta titles and meta descriptions that match the content but don’t get cut off in search results.
When it comes to the content, On Page SEO also tries to put headings and subheadings in the right order and put keywords in the right places.
There are still a lot of other On Page SEO optimization efforts. So, make sure you understand it and use it on your website.
Chapter 7 Off-page SEO
Off Page SEO optimization steps, on the other hand, focus on things that are done outside of the website itself.
Here are the things you need to pay attention to when learning SEO to do Off Page optimization:
First, get your name out there. This is a good way to bring in good traffic. Google also gives high rankings to websites that are talked about in the news.
Then, make a Google My Business profile for your business. This will make it easier for customers to find your business’s description, address, hours of operation, and photos.
You also need to do well with other Off-Page SEO tasks, like reviews and sharing on social media.
CHAPTER 8: Links Building
Link Building is an important part of Off Page SEO, so don’t forget it when you’re learning SEO. Link building is the process of trying to get other websites to link to yours.
When building links, you can do some of the following:
Try to get a lot of Referring Links to show that your website is a good source of information. Make sure that, in addition to the number, the links you find are related to the topic.
Not only do you need to do these two things, but you also need to build Domain Authority, pay attention to whether a link is DoFollow or NoFollow, and do a lot more.
CHAPTER 9 Local SEO
When learning SEO, there is one more thing to talk about. Especially if your business, like Local SEO, is aimed at the local market.
Local SEO is a way to make sure that your website is always at the top of the list when people search for things in your area. This step is important because 46% of searches are done near the person doing the search, and 29% of those searches lead to a purchase.
In fact, almost all of the general SEO techniques above are used in local SEO. The difference is that you should focus on the local market. So you’ll keep working on Google My Business, researching keywords, and more.
CHAPTER 10: How Google Ranks Websites
Google uses more than 200 factors to decide where a website should show up in search results.
So, don’t be surprised if there is a lot of competition on the first page of Google. Google uses hundreds of rating factors on purpose to be fair and stop people from cheating.
But luckily, you don’t have to meet hundreds of Google Ranking factors to be at the top of search results. You just need to pay attention to a few important things. What do they do?
How? SEO is easy to learn, right?
Even though there’s a lot to learn, you’ll get the hang of it quickly if you take the right steps. Of course, it needs to be backed up by a lot of practice, and you should write down what you learn on your website.
Again, the most important thing to remember about SEO is to never stop learning.
SEO is a process of optimization that needs to be done over and over again to get the best results. We think you can do it, too.
So, why are you still sitting there? Use what you already know to get your website to the top. Best of luck!