Moz SEO Tools : Feature, Pricing and Benefits

Moz’s SEO tools are a very popular and effective way to ensure that your website is fully optimized and ready to be ranked by search engines. A lot of websites use these tools in order to improve their rankings and therefore increase traffic from organic search results, which leads to more sales or leads online. The Moz team has put together a nice set of tools for your use, all within one interface, which makes it simple but powerful at the same time. In this post, we will go over some of the different features available with Moz SEO tools and how you can utilize them in order to achieve better results for your business or personal site ranking on Google as well as Bing and Yahoo!

Moz tools

Moz is a popular SEO tool, and it’s free to use. You can use Moz to find out how much traffic you’re getting from search engines like Google and Bing, as well as what keywords people are using to find your website.

Here’s how:

  • Go to
  • Click the “Enter Keywords” button at the bottom of this page (you’ll need an account first) and enter one or more of your target keywords in the box that appears:
  • Click Search for keyword ranking factors for each term you entered above; then select “Webmaster Tools,” which is by default selected in a dropdown menu when you click on “Keyword Research.” This will bring up an overview page with instructions on how to set up accounts with Google Webmaster Tools or Bing Webmaster Center if you haven’t already done so previously

What are Moz SEO tools?

Moz SEO tools are a set of online tools that you can use to improve your website’s ranking on Google. They include:

  • SERPWatcher, which lets you track keyword rankings over time
  • Open Site Explorer, which helps you find backlinks and check their quality
  • Followerwonk, which lets you analyze your social media following

The benefits of using Moz seo tools.

Moz seo tools are very useful in improving your website ranking. The tools are easy to use and they are free. Moz seo tools can help you get more traffic to your website

How to use moz seo tools to improve your website ranking.

The Moz tools are a great way to learn more about your website, and how it’s being viewed by search engines. You can find out which pages on your site are ranking best for keywords that you specifically want to rank for. You can also see who else is ranking for those keywords, and where they rank in comparison to the competition. This information can be used as a guide to optimize your website so that it has better rankings than other websites (which will help drive more traffic).

The pricing of moz seo tools.

The cost of using Moz seo tools is $99 per month and it also has a 30-day money back guarantee. (sept 2022)

The pros and cons of moz seo tools.


  • Moz is a reliable and trusted tool.
  • They have a lot of useful features.
  • The Moz community has been helpful in providing feedback on the tool and ideas for how to improve it.


  • There are some limitations with its free version (like limited data).

The different features of moz seo tools.

Moz is a very useful tool for SEO. You can use it to find keywords, check your rank, analyze backlinks and export your data in useful reports.

  • Moz keyword explorer: This feature uses the Moz API to show you the best related terms for your website’s domain and/or domain name. It also gives information about SERPs (search engine results pages) and shows you how competitive a keyword is.
  • Moz rank checker: This tool checks where your website ranks on Google search engine results page (SERP). You just enter a URL and it will show you where it ranks in different countries around the world as well as its local country ranking if applicable. A good feature of this tool is that it also shows if there are any errors or warnings related to this URL so that you can fix them before re-checking or using another tool such as Ahrefs which doesn’t have this issue with some URLs but does cost more than Moz’s monthly fee after one month trial period ends without renewing subscription plan offered by both companies at time when writing this article.”

Moz rank checker

Moz rank checker is a free tool that allows you to check your site ranking on Google and other search engines, as well as on social media if you choose. The Moz rank checker can be found at

Using this tool will allow you to see where your website or blog is currently ranking across all the different search engines, allowing you to make adjustments as needed in order to improve these rankings over time.

Keyword explorer

Keyword explorer is a tool that helps you find keywords that are relevant to your niche. This is also a good way to find new keywords that have not yet been claimed by someone else.

You can use this SEO tool both for finding existing or new keywords in general and for discovering the best options for your site. You’ll be able to see how many times people search for the specific query, where they’re searching from and what their intent may be (information gathering vs buying).

This will help you understand which phrases are most popular among users who are seeking information on a certain topic, so they’re more likely to convert than others (e.g., “How do I use google adwords” vs “What is google adwords?”).

Keyword research

Keyword research is an important part of SEO. There are two main ways you can do keyword research: automatically or manually.

When doing keyword research, it’s important to understand what your target audience is searching for. This will help you determine the best keywords to use in your content creation process, as well as help you find topics to write about on social media and blogs.


Backlinking is one of the most important parts of SEO in 2018. It’s a fact that backlinks are what makes or breaks an SEO campaign, whether you’re doing it for yourself or for clients.

Backlinks are links that point to your website from other websites on the internet—they’re kind of like citations for your site: If someone references you online, this will show up as “citations” in an online profile (like LinkedIn), and those citations can help boost your trustworthiness. The same concept applies to getting more traffic from search engines—when people link to your content, it shows Google that there are other sites out there that think highly enough of your content so as to link back to it and thus recommend it. Hopefully this will encourage other sites (and therefore users) who came across those recommendations while surfing around on Google that they should check out whatever great thing you’ve written!

Rank tracker

Rank tracker is a tool that allows you to track your website’s overall performance over time. You can use this data to understand how your site is performing in Google search results and determine if there are any areas for improvement.

You can also check on the growth of your organic traffic, backlinks, and social engagement over time. This will give you valuable insight into what is working well on your site so that you can improve upon it moving forward.

Local seo

To get your website listed in local search results, make sure you have a robust citation strategy. Citations are references to your business online, such as NAP citations (Name, Address and Phone Number), Google My Business listings and social media profiles for Facebook and Twitter.

If you don’t have many citations on your site or elsewhere online, it can be difficult for customers to find you when they’re searching for businesses in their area. Things like reviews can also give customers confidence that they’ll enjoy the service or product from a specific business—plus it helps increase trust!

Seo audit and crawl

  • Seo audit and crawl
  • Audit your site for broken links.
  • Crawl your site to see how search engines see it.
  • Check for duplicate content.
  • Check for canonicalization issues.
  • Check for mobile usability issues.

Discover keywords

An SEO keyword tool is a must-have for any marketer looking to optimize their website. This free Moz tool will help you find keywords that are relevant to your business, content and more. You can also use it as part of a keyword research process that takes into account search volume and competition.

Backlink analysis and research

Backlink analysis and research

  • Backlink analysis
  • The number of backlinks pointing to a website is an important metric that SEOs use to determine your website’s authority. The more high-quality links you have, the more likely it is that Google will rank you highly in search results.
  • Backlink research
  • Backlink Audit Tool helps you discover the best link building opportunities for your niche by analyzing competitor’s backlinks and finding out what keywords they are ranking for on Google. It also shows the number of domains linking to each page on your site (external vs internal).

Seo metrics export and reporting

Moz’s SEO tools come with a built-in reporting feature that allows you to export all of your data, including your rank history and SERP tracking data. You can also export keyword research results or the backlinks you find in Moz Local.

  • Export data from moz seo tools: To export rankings from Moz’s Keyword Explorer, click on the “Export Data” button at the top of any KWE result page. This will bring up a prompt asking if you want to download just this search query or your full account history for that query (you can click here for more info on how to download individual queries).
  • Exporting keywords from KWE: If you have multiple keywords set up in Moz Keyword Explorer (KWE), then it will ask which ones are applicable when exporting rankings; otherwise, all of them will be included by default. For example, if I wanted only my top 3 ranking terms then I would select them by hovering over each one and clicking “Select The Query(es)” – but only do this after choosing whether or not they should contain competitors!


Moz seo tools can help you to improve your website ranking and save time and money. It’s important to understand that Moz seo tools are an important part of your seo strategy, but they aren’t the only thing you’ll need for effective SEO.

In conclusion, we can say that Moz seo tools are a great way to improve your website ranking and make it more visible on search engines. The tool is free but you will have the option to upgrade your plan depending on how many tools you want access too. The pricing plans range from $79 per month for a single user up to $399 per month for unlimited users.

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