The mobile and display adexchange market is a rapidly growing industry where advertisers and publishers meet. Mobile ad exchanges help advertisers find the right publishers, while also enabling publishers to make money off of their apps and websites. Advertisement will never leave the internet, but how they’re displayed is constantly changing as new technologies emerge.
1. Google Adx
Google AdX is a mobile and Display ad exchange that was launched in 2012. It uses a real-time bidding (rtb) auction system to sell ads, which means that advertisers bid on ad spaces at the same time as publishers.
Google AdX supports two types of ads: direct sold and programmatic native. Direct sold are bought directly from Google, while programmatic native can be bought using RTB or through direct negotiations with a publisher or Google itself.
2. Zedo
Zedo is an ad exchange. An ad exchange is a marketplace where advertisers and publishers meet to buy and sell advertising space.
Zedo is a mobile ad exchange. A mobile ad exchange is an online platform that connects publishers with advertisers to make it easier for them to buy and sell mobile ads.
Zedo can be thought of as a mobile advertising network, or a mobile app advertising network (or simply, “mobile”). A network typically refers to the group of people who work together on something; in this case, Zedo’s partner networks connect publishers with advertisers looking for quality inventory in which their ads can run.
3. Mobfox
MobFox is a mobile ad exchange that allows advertisers to target users based on location and time of day. MobFox also offers a white label solution for companies looking to manage their own ad network and integrate it within the rest of their product or service offerings.
The platform provides access to over 40 million active users across the U.S., Europe, South America, Africa, Russia and CIS countries as well as Asia-Pacific territories with high growth rates anticipated over the next year.
4. Magnite
- MAGNITE is a mobile ad exchange.
- It has been acquired by AOL, Verizon and Microsoft.
- Apple also acquired it in 2019.
5. Pulsepoint
Pulsepoint is a mobile ad exchange that has been operating since 2011 and operates in Europe, the United States, and Canada. It uses an RTB (real-time bidding) platform to facilitate buying and selling of ads on its network. The company is owned by AOL (America Online), which acquired it in 2013 for $405 million.
Pulsepoint was created with the goal of connecting advertisers with mobile app developers so they can buy app install ads or make money from other types of advertising within their apps. At its core, Pulsepoint works like any other ad exchange: advertisers bid for inventory based on what kind of user they want to target (e.g., Millennials), how much they are willing to pay per install or impression, etc., while publishers get paid when someone taps an ad spot on their app screen
6. OPENX
OPENX is the world’s largest ad exchange, with over $1 billion in annual revenues. The company is privately held and based in San Francisco. OPENX was founded by Eric Lefkofsky and Brad Keywell in 2008, with a mission to help publishers and brands succeed online through open exchange technology.
7. Brightroll
Brightroll is a programmatic advertising platform that aggregates publishers, advertisers and technology. The company was acquired by AOL in 2014. Brightroll has over 100,000 publishers in its network, accounting for over 250 million monthly users and 1 billion monthly page views (as of 2017).
8. Smarty Ads
Smarty Ads is one of the leading mobile advertising platforms, with a global reach to over 200 countries. Over 60,000 advertisers use Smarty Ads to increase their customer acquisition and retention.
Smarty Ads has an extensive inventory that reaches millions of users every day. With its high fill rate, you can be sure that your ad will reach the right audience at the right time in the right places.
9. INDEX EXCHANGE
Index Exchange is a leading global ad network that provides the most advanced and effective advertising solutions for the world’s largest publishers and advertisers.
10. XANDR
Xandr is a mobile ad exchange that allows advertisers to buy ads from publishers through a single interface. It’s owned by Verizon, which acquired AOL and Yahoo in 2016.
11. VERIZON MEDIA
Verizon Media (formerly Millennial Media) is a mobile ad exchange that helps advertisers buy and sell advertising on mobile devices. It’s also a mobile ad network, which means it helps advertisers buy and sell advertising with other networks or exchanges, such as Google AdSense or AppNexus.
Verizon Media works with publishers to serve ads from its own inventory or from their own inventory. It also works with brands to help them create their own ad campaigns, manage their budgets, measure the results of their campaigns, etc., which could mean using other tools like Google Analytics to track site traffic and conversions.
12. Smaato
Smaato’s a mobile ad exchange, a mobile ad network, a mobile ad platform and marketplace. It’s also an advertising company with offices in San Francisco (US) and Berlin (Germany).
Smaato supports more than 25 billion requests per month from more than 100 countries around the globe. The company has been growing rapidly since 2009 – when it first started out as an SDK for Android devices only – to becoming one of the most popular mobile advertising platforms by now.
Smaato is used by over 400 publishers including some big names like AOL Inc., Condé Nast Digital Inc., DailyMotion SA and Yahoo! Inc..
13. Microsoft Media Network
Microsoft Media Network is a mobile ad network that allows users to manage their advertising spend. Mavenlink has been an MSN partner since 2012. We help our clients manage their advertising budgets by providing them with a single platform to plan, buy, and track their digital marketing campaigns across multiple networks and channels.
Mavenlink’s roster of clients includes big brands like the New York Times, Starbucks, Hershey’s—and you can now add one more to your list: Microsoft Media Network!
14. One by AOL
AOL ONE by AOL is the first mobile ad exchange to offer programmatic buying and selling of mobile inventory across a wide range of publishers and formats. AOL ONE by AOL brings together more than 25 billion impressions per month from more than 1,000 premium publishers, making it one of the largest mobile exchanges in the world.
15. Nexage
Nexage is a mobile advertising and monetization platform that allows advertisers to buy, sell and measure mobile ads, as well as re-target consumers across web, social and mobile channels. The company’s solutions include mobile ad creation tools that enable marketers to create native ads in a matter of minutes; a bidding engine that automates the process of buying media inventory through real-time auctions; an audience targeting tool that helps advertisers reach their customers on any device; attribution analytics to measure the effectiveness of campaigns; and data management capabilities through its Data Management Platform (DMP).
16. Rubiconproject
Rubicon Project is a real-time bidding (RTB) ad exchange that allows advertisers to bid on ad space in real time. It was founded in 2009 by Jeremy Wagner, James Horne and Neil Karlin. The company has offices in New York City, San Francisco and Tokyo.
The company’s technology platform uses cookies to track consumer behavior across multiple devices, enabling advertisers to reach their target audience with more relevant ads across different devices and media channels such as mobile phones and tablets.
17. Spotxchange
SpotXchange is a mobile ad exchange that enables advertisers to buy and sell mobile advertising inventory.
SpotXchange is an independent, neutral and transparent marketplace, which means it’s not affiliated with any one publisher or device manufacturer. It also manages its own ad sales team, providing full transparency into their processes so advertisers can be confident they’re getting the best deal possible.
SpotXchange operates globally in North America, Europe and Asia-Pacific regions – so you have access to a wide audience of mobile users across different countries and languages if you want them!
18. Adblade
Adblade is a mobile advertising network, ad exchange and mobile ad network that connects advertisers with mobile publishers. The company’s revenue comes from the monetization of high-quality advertisements for its users’ applications and websites.
The company was founded in 2007 by Adam Torkildson and Mark Riffkin. Its headquarters are located in Toronto, Canada.
19. PUBMATIC
PubMatic is a mobile ad exchange with a difference. It offers publishers the opportunity to monetize their app content with native ads and banners, interstitials and videos—all based on what’s most relevant to the user experience. With over 1 billion impressions served each month, PubMatic has become one of the largest platforms in this space by providing advertisers with unparalleled targeting capabilities at scale.
20. Liverail
Liverail is a mobile ad exchange that helps publishers monetize their apps and games across the world. It was founded in 2011, and has offices in Houston, Texas, USA.
21. MoPub
MoPub is a mobile ad exchange that allows you to manage your app inventory. MoPub also helps you optimize bid prices and account performance. It’s owned by Twitter, so it’s no surprise that it’s based in San Francisco, California. The company was founded in 2010 and has since been acquired by Twitter for over $300 million dollars.
22. Media.net
Media.net is a mobile ad exchange that was founded in 2007. It was acquired by AOL in 2016 and was subsequently sold to Verizon, who also owns AOL and Yahoo (it’s complicated). Media.net operates under the umbrella of Verizon Digital Entertainment Services and is headquartered in San Jose, California.
The company was initially launched to help publishers monetize their inventory by facilitating the sale of ads across multiple platforms including desktop, mobile web, applications, video players and more – all with just one integration via the Media.net API.
23. Amazon Mobile ad network
Amazon Mobile Ad Network is a mobile ad exchange that serves ads to Amazon apps. It enables advertisers to reach users across the world, with an emphasis on targeting US, UK and Canada based traffic. In addition to being able to target users by demographic and interest data, you also have access to gender targeting options as well as location-based targeting options.
24. Mobile ad exchange
Mobile ad exchange is a platform for app publishers and developers. The mobile ad network allows its users to monetize their apps by selling the space on their apps to advertisers, who want to promote their products or services. The main role of mobile ad exchanges is to serve as a bridge between advertisers and publishers. It allows them to buy, sell and trade traffic without having direct relationships with each other.
The concept of mobile ad exchanges was introduced by Google in 2009 when they launched AdMob, which was later acquired by Apple Inc., and then shut down in 2015 due to its failure as an independent service on iOS devices (iPhones). In this case, Apple decided not only to discontinue support for its iOS version but also discontinued it completely from all platforms – Android included! This means that there currently exist only two significant players: AppNexus (owned by AT&T) & Smaato (owned by Samsung).
We hope that you have a better understanding of mobile ad exchanges and how they can help you. If you want to get started today, we recommend using a company like Google AdX. They are very easy to sign up for and offer some great tools like optimization mode which will automatically adjust your bids based on performance or other factors like device type or location. The best advice we can give though is to keep an eye out for new companies entering this space because it’s constantly changing!
