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Ad Network and Ad Exchange are the two major types of advertising networks. In this article, we will explain what is adexchange and difference between ad network vs ad exchange so that you can choose the right type of advertising network for your business.
Adexchange is a real time bidding(RTB) platform.
Adexchange is a real time bidding(RTB) platform. RTB basically means that you can buy ads from adexchanges in real time, the moment you want to display them on your website and users are browsing it.
In comparison, if you use an adnetwork, your advertisements will be displayed on other websites that have already been selected by the network owner (such as YouTube or Facebook). The network owner controls which ads are shown on these sites and how much money they make from them – but these decisions aren’t made based on any information about what’s going on with your own website at any given moment.
What is adexchange?
Adexchange is a real-time bidding platform that allows publishers to sell inventory to advertisers in real time. Advertisers include agencies, DSPs and other ad networks.
An ad network is used by publishers (publishers include agencies and DSPs) to sell inventory to the advertiser
What is adnetwork?
> Adnetwork is an adserver. It is a platform that allows publishers to sell inventory to the advertiser (advertiser includes agencies and DSPs). In short, adnetwork does not allow publishers to buy ads from advertisers nor sell ads to advertisers.
Adexchange and adnetwork comparison
An adnetwork is a platform that allows publishers to sell their inventory to the advertisers. Adexchange is an RTB platform where advertisers bid for the inventory of publishers. Both adnetwork and adexchange have their own pros and cons, which we will discuss in this article.
Why go with Ad Exchanges
Ad exchanges are more transparent, efficient and offer better targeting capabilities. Here are a few reasons why you should choose ad exchanges:
- Ad exchange transparency: With an ad network, you don’t always know who is buying your inventory or on what terms they are buying it. You might have a hard time managing the quality of traffic that is coming through your website because there could be bots or other non-human traffic buying space on your site.
- Better targeting capabilities: Ad exchanges allow advertisers to get specific with their target audience by providing them with data such as geographic location, behavioral data (if they have visited eCommerce sites before) etc. It also allows advertisers to combine multiple parameters such as gender + geography + device type into one targeting segment so they can get even more specific with their campaign goals in mind when buying ads online through networks like Google Display Network (GDN).
Why go with Ad Network
If you want to work with an ad network, you should consider the following:
- Ad networks are easy to use and manage. There are no complex software tools or complicated processes to figure out.
- Ad networks offer more flexibility. You can choose which inventory sources you want to work with, as well as customize your campaign settings and target audiences in any way that suits you best.
- Ad networks offer more targeting options. This can be especially helpful if you’re interested in reaching specific demographics or geographic locations things that aren’t always available through direct buys on individual sites or apps (especially when it comes to mobile).
- Ad networks offer better transparency than exchanges do because they give advertisers access not just those who are buying ads but also those who are selling them; this helps keep everyone honest about how their ads perform against one another so there won’t ever be any confusion about how much money was made from each campaign!
How Do Ad Networks Work?
Ad networks are the middlemen between publishers and advertisers. They serve ads on behalf of publishers and sell their inventory to advertisers. Publishers get paid by ad networks in CPM (cost per thousand impressions), CPC (cost per click) or flat rates.
Ad networks work similar to a marketplace where every buyer can easily find what they are looking for within one platform, but here, you’ll be able to see products from different online businesses all at once!
How Do Ad Exchange Work?
Ad exchanges are a real-time bidding platform that allow publishers to sell their inventory to advertisers. Ad exchanges offer a one-stop shop for both buyers and sellers of online ad space, making it easier for publishers to get paid for their ads and ensuring that advertisers have access to the exact kind of inventory they’re looking for.
Ad networks, on the other hand, are used by advertisers to buy inventory from publishers in other words, you’ll use an ad network if you’re trying to find space on a website or app that isn’t part of an ad exchange (or if you want more control over where your ads appear).
Benefits Of Ad Networks
Ad networks are a great way to get your ad up, running and serving in the blink of an eye. They have a lot of benefits over Adexchanges.
Some of these benefits include:
- More control over ad placement
- Better targeting options
- Better reporting tools
- Higher revenue potential
- More flexibility (you can change your settings whenever you want)
Benefits Of Ad Exchange
Ad exchange is a real-time bidding platform that provides access to a network of ad exchanges, publishers, and advertisers. Ad networks are middlemen in the online advertising industry. Their main role is to facilitate between publishers and advertisers by providing an interface for them to buy and sell ads. The benefits of ad exchange are:
- Transparency: Adexchange provides transparency to advertisers and publishers through its open marketplace. It publishes the number of views your ad received on publisher sites so that you can choose the best performing campaign for your business needs.
- Single Platform: Ad Exchanges provide a single platform for both advertisers and publishers to simplify their workflow process when buying or selling digital media inventory across different publishers’ websites at any given time through automated bidding mechanism in real-time basis without any human intervention required from either party involved in transaction process making it ideal choice for small businesses too who want best results with minimum investment.* Better control: Under this model, both sides (Advertiser & Publisher) have better control over their ad campaigns performance since they can modify bids based on performance history data provided by exchanges which helps them find out what works best according to their requirements.*
Benefits for publishers
- Adexchange allows publishers to earn more money.
- Publishers can choose the price of their ads, which means they can set their own prices and make as much or as little money as they want.
- Publishers can choose to work with advertisers that fit their brand, personality, and target audience better than other ad networks do. They also get full control over what keywords are used in the ad campaigns, so they have more options when it comes to adding keywords relevant to the content on your site (which will increase CTR).
Benefits for advertisers
Ad exchanges are great for advertisers because they allow you to buy ads at the best price possible. If your campaign has a specific budget and objective, then an ad exchange will help you reach that goal by allowing you to target specific audiences and demographics in the places where they’re most likely to be.
Ad Network Or Ad Exchange: Which One To Choose?
Ad Network or Ad Exchange: Which One To Choose?
Ad network is used by publishers to sell inventory to the advertiser (advertiser includes agencies and DSPs). It’s a marketplace where advertisers can bid on your inventory with different parameters like price per impression, cost per action etc. Ad networks collect data from multiple sources including your website and then show ads for you. On the other hand, ad exchange is realtime bidding platform that allows to buy and sell online ads in real-time.
Adnetwork aka SSP is an adserver.
Adnetwork or SSP is an ad server. Adnetwork is used by publishers to sell inventory to the advertisers (advertisers includes agencies and DSPs). Adexchange is a tool provided by Google, Bing, Yandex etc. which allow publishers to manage their ad inventory across different ad networks in one place.
As I mentioned above, ad exchange is realtime bidding platform that allows to buy and sell online ads in real-time.
Ad exchange is a platform where advertisers can buy and sell ads in real time.
This means that the ad exchange is a place where publishers and advertisers can meet, discuss their needs and find the best match for each other.
Ad networks are used by publishers to sell inventory to the advertiser. The publisher has more control over their inventory sales as they have access to all of their data through an interface or portal provided by an ad network such as AppNexus or Pubmatic.
On the other hand, Adnetwork/SSP are an ad-serving platform that allows publishers to serve advertisements on their website and maximize the revenue via advertisers.
On the other hand, Adnetwork/SSP are an ad-serving platform that allows publishers to serve advertisements on their website and maximize the revenue via advertisers. Adnetwork is a middleman between advertisers and publishers. They provide a platform for publishers to sell their ads to advertisers (advertisers include agencies and DSPs).
Ad network is used by publishers to sell inventory to the advertiser (advertiser includes agencies and DSPs).
- Ad Network is used by publishers to sell inventory to the advertiser (advertiser includes agencies and DSPs).
- Ad network is a platform that allows publishers to sell their inventory to advertisers.
- Ad network is a platform that allows advertisers to buy inventory from publishers.
Conclusion
In a nutshell, Adexchange is an ad network and it’s a real time bidding platform that allows publishers to sell their inventory to the advertisers. On the other hand, Adnetwork/SSP are an ad-serving platform that allows publishers to serve advertisements on their website and maximize the revenue via advertisers.
