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What is Advertising ? ads is explained as “commercial communication aimed at raising consumer awareness of a brand, product, or service in the hope of influencing that consumer to acquire the advertised goods or services.” For the most part, it serves as a promotional vehicle for the company, used to advertise anything and everything they sell.
It’s an efficient method of spreading the word about a business or its offerings to the general public.
Two kinds of advertising are :
Organic adv: Promoting a product or service by word of mouth.
paid adv: Paid advertising can take place in a variety of formats.
What are the Forms of Advertising?
Television commercials, product placement, print and online magazine and newspaper ads, outdoor billboards and posters, radio and television broadcasts, personal endorsements, and the use of the internet are just a few examples of the many methods used in advertising.
Its stated goal is to raise general knowledge of the advertised product, service, or event by providing relevant details to the intended audience. These days, the market is flooded with many shoe brands that all serve the same purpose. The way in which businesses advertise a product’s unique selling proposition (USP) has an effect on consumers’ perceptions of the product.
Many times, we’ve seen marketers use emotional appeals in their ads, such as a social angle, breaking stereotypes, health benefits, or even a festive feel. During the Christmas holidays, we see the same products advertised in different ways to make them more appealing and useful.
Importance/purpose of marketing?
Advertising’s only goal is to sell something, whether it’s a product, a service, or an idea. It is the first step because it introduces your product and, most importantly, lets the world know about your brand. Advertising not only lets people know about a product, but it also helps people understand what it’s for. Most importantly, successful marketing through advertising builds long-term brand loyalty.
Marketers make an impression on their target audience’s minds by using the right advertising strategies to create demand. Before a product goes into production, sales projections are done to figure out how much it will cost to make and to learn about the demand and supply chain. Advertising that works well increases sales and increases the return on advertising.
When advertising works well, a business gains the confidence to add new products or move into new areas.
Competition
You can get ahead of your competition by advertising. The public is well aware that how you and your competitors act is a very important factor. It’s very important to know who you’re up against. How Burger King and McDonald’s advertise has a big effect on the public, so there’s something for everyone.
For example,
- if the audience needs energy, they can drink Red Bull.
- If they want to eat burgers, they can go to Hungry Jacks.
- Jetstar is a low-cost airline
There is a product for every need that people have.
We hope that after reading this article, you have a better idea of how advertising works.
